The overhaul of Mesa Convention & Visitors Bureau started with my colleague Jeff Miraglia from Mindset. Jeff developed the brand strategy and positioning. I was brought in to develop the brand identity, essence and visuals for VISIT MESA - City Limitless brand.
Jeff and I worked together to finalize the brand visuals and I acted as the art director on all marketing collateral, advertising design and program guides (Annual Reports, Business Development Plan, Partnership Program, Visitors Guide) and Website UI and reskin and virtually any other branded design items. We were a one-stop mini agency while working for Visit Mesa as contractors.
I spent many days with the team at Visit Mesa and provided guidance on image cataloging and presentation graphics as well as print management for all print collateral.
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VISIT MESA WEBSITE RESKIN, ARCHETYPE INTEGRATION and CITY MAP POP-OUT EXPLANATION
VISIT MESA WEBSITE RESKIN, ARCHETYPE INTEGRATION and CITY MAP POP-OUT EXPLANATION
