CHILDHELP USA | CITY OF INDIO CALIFORNIA | GREATER PALM SPRINGS CVB
My eye for detail and affinity for working with C Level executives has opened the door to many ANNUAL REPORTS, MARKETING PLANS AND DEVELOPMENT PLANS for a variety of clients who need a branded and well thought out piece of communication. I enjoy guiding the process of organization, smart visual choices and typography that is easy to read.
SAMPLE 1: Annual Report
I have worked on several Childhelp projects with the founders. Below is an annual report that had to be creatively directed and printed on a budget. I found impactful stock photos and blended them with emotional words that mimic how an abused child might feel. These words were used as graphic elements and the inner pages were printed 2-color to evoke emotion and save money.
SAMPLE 2: Capital Investment Proposal
This was the first project I worked on for Childhelp and it became an award winning printed masterpiece. I was tasked with organizing the contents and then creating a comprehensive "guide" for investors to see the potential of the Merv Griffen Village in Wickenburg, Arizona. I decided to created an interactive picture book with flaps, pockets, windows and foldouts. I incorporated tactile materials and three-hole punched pages, so they could be changed out if needed by simply unlacing the panel. The CD and inserts painted a beautiful picture of what potential the Village had.
I developed, designed and managed the printing of this complicated die-cut project.
City of Indio, California
Economic Development Book "the Yellow book"
I had the pleasure of teaming with Summerland Creative out of Palm Desert California on this super fast turnaround book. Summerland, Indio and I teamed together to come up with a game plan to creative a "show piece" for Indio's upcoming tradeshow in a short 3 week window. Summerland shot 95% of the photography and together we developed a fluid piece that highlighted the amazing festivals, the economic growth, the history and the infrastructure that has put Indio in the perfect light. I designed a piece that gave the team a map showing the geographic proximity of Indio to so many people, key selling points (highlighted with infographics) and beauty shots to sell the amazing culture of the city.
The Yellow Book hit it out of the park for the client.
GREATER PALM SPRINGS CONVENTION & VISITORS BUREAU
SAMPLE 1: VARIOUS COLLATERAL
Creating corporate reports for GPS (Annual Reports, Destination Development Plans and Marketing Plans) has been a amazing way for me to hone my craft. I love creating "information guides" that are well designed and present the content like a lovely book. I've worked with editors and high level design and marketing teams to build a library of material that can be displayed on a shelf and used for years to come as reference.