Greater Palm Springs Convention & visitors bureau (GPSCVB)
As growth in the health & wellness segment of destination marketing continues, Jeff Miraglia, VP of Brand/Creative for GPSCVB asked me to partner with him on creation of a new brand initiative. We developed visuals, core segments to target and messaging to reinforce the brand.
PROJECTS COMPLETED: Logo, visual identity, brand guide, ads (print and digital), pull-up banners and reskinned the website to effectively share our vision.
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– WELLEST BRAND GUIDE –
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– SELL SHEET–
![](https://cdn.myportfolio.com/1988a9e2-b20f-49f3-b010-9be144aa770c/a145fdd6-78e2-4fd4-8c39-0e91f8fec53c_rw_1200.jpg?h=232c92ad923fddc08967207160bc9b56)
– WEBSITE RESKIN FOR WELLEST –
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– Live your Wellest Billboards –
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– Live your Wellest Persona Social Media Campaign Graphics –
![](https://cdn.myportfolio.com/1988a9e2-b20f-49f3-b010-9be144aa770c/df1a9449-2360-4c1c-bc5d-d45df6e22ef5_rw_1200.jpg?h=1fa293fef318c81f985dbe230ef45333)
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